If you haven’t yet heard about ganoderma coffee it is all about the special ingredient called ganoderma. Ganoderma is a mushroom which has a long, legendary history in Traditional Chinese Medicine, or TCM, going back thousands of years. Some say it goes back 4,000 years.

The popularity behind “ganoderma”, or gano as it referred to for short, is that this mushroom has a long history of use as a medicinal mushroom. Gano proponents say it builds overall general health and the immune system. Some proponents say the mushroom actually has therapeutic benefits. The potential therapeutic benefits of ganoderma have a long storied history and there is much research currently under way, but so far, it is not possible to cite hard cold factual data to prove or disprove the various claims. There are little if any known side effects from gano.

So, there is a lot of excitement about the possibilities for gano but how do health conscious consumers get it and what is the best way to buy it?

Although gano coffee and other ganoderma products have had a very loyal following in the West for many years, its popularity has been increasing substantially over the past year. A good amount of this increased interest can be traced to the fact that two companies have been promoting and marketing gano products as part of a MLM (or multi-level or network marketing) sales program. So, the good news is that these companies are bringing a lot of well-deserved attention to this particular fascinating medicinal mushroom but the bad news is that, almost always, products associated with MLM programs are very expensive and overpriced. This is because the concept of multi-level marketing means that many different layers of commissions have to be paid. And in order to have the profit margin to be all of these levels of commissions, the price and profit margin of the product must be excessively high. Usually MLM companies claim that the higher price of their particular product is justified because their product is better, but that is the same old story, and we don’t accept it.

So we are thrilled that these network marketing companies like Gano Excel and Organo Gold are bringing attention to ganoderma, but our choice for ganoderma coffee and other gano products is to buy from companies that are not part of a network marketing program.

Here is a source for gano products http://gano-ganoderma.com