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Are all-natural (no sugar added)
Fruit Juices Poisoning Us?


Sugar: The Bitter Truth

According to Dr. Robert Lustig...

Fruit Juice is just as bad as soda!


What? Wait a second! Are you kidding? I thought the sugar in fruit (fructose) was healthy! Find out about this dangerous misconception in the video below. Yes, the conventional wisdom is that fructose must be healthy because it comes from fruit. And, of course, the fruit beverage industry has not bothered to dispel that notion. In fact, they have done the opposite.

The lecture is titled:

Sugar: The Bitter Truth
Dr. Robert Lustig


The video is eye-opening and fascinating. It is a lecture by Dr. Robert Lustig. Lustig is a Professor of Clinical Pediatrics at the University of California in San Francisco.

In the lecture, Lustig explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appears to be at the heart of the obesity epidemic because of the effects of all sugars on insulin in our bodies.

Much of the information in the lecture is somewhat complicated and is probably best understood by medical experts, medical students and researchers. But, here are the take-away points for the rest of us non-scientists. Be sure to watch the entire discussion.

Here are some of Lustig's main points:

  • Fructose (fruit sugar) is equally damaging as sucrose (table sugar).
  • Drinking all natural fruit juice does equal damage to the human body as Coke or Pepsi even though there are nutrients in fruit juice which are good.
  • Although the fructose in whole fruit is damaging too, eating whole fruit is better than juice because with whole fruit you get fiber. The fiber to some extent mitigates, somewhat, the negative effects of the fructose.
  • Sucrose (table sugar) is equally damaging as HFCS (High Fructose Corn Syrup).
  • Fructose is just as damaging as alcohol.

There is much more in the video and Robert Lustig makes a compelling case for drastically reducing our sugar intake.

The bottom line is this...

All-Natural Fruit Juice (even with no sugar added) is NOT healthy because fructose (the sugar is fruit) is equally bad as sucrose (table sugar) and fructose in liquefied form is missing much of the fiber in fruit plus it hits your liver faster. The result of all this is insulin resistance.

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"Sugar: The Bitter Truth"


Here is Dr. Robert Lustig.

Sugar: The Bitter Truth


"Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology, explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appear to be cornerstones of the obesity epidemic through their effects on insulin. Series: UCSF Mini Medical School for the Public [7/2009] [Health and Medicine] [Show ID: 16717]"

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